#NEVERAGAIN
‍
Work: Advertising
Role: Creative Director, Designer

This campaign, titled #neveragain, is designed to balance empowerment with the critical message of choice, safety, and the consequences of unsafe abortion. Dating back to the early 2000's, where this term had been used to represent a simple yet informative statement for all women against abortion rights.

The central figure is a representation of different women being mended together through the trauma shared between due to the circumstances appealed, as the background now transitions and warps to represent the affects of the mental trauma that comes with the unsafe practice of abortions and how it tampers with the mental well-being of someone affected. The gentle pastels to darker, more intense shades also represent the harsh realities and emotional weight of unsafe abortions.